Dogs are a man’s best friend. Diamonds are a girl’s best friend. What happens when you combine the two? Big Dogs Chain’s platinum $1-million collar with diamonds totalling over 100 carats is what happens. If that seems too much for a dog, just remember that Ariana Grande flew out her dogs on a private jet to Glasgow, just so they could be with her. Founder Miguel Del Moral, a jeweller by profession, does a lot of custom made pet luxury products.
Moral has observed that people are spending a lot on pet products. From collars, to beds, to doggy treats, people want the very best for their pets. Most of them are millennials, with no children, and extremely large disposable incomes to spend on their precious dogs.
The wealthier the owner, the more precious the dog. And nothing will make a bigger statement than this dog collar.
You probably need to be Paris Hilton and above to spend so much on your dog. But as it turns out, people are increasingly spending more on their pets, especially Canadians.
La Collection de Bijoux had also come up with a $3.2 million dog collar too, which is officially the most expensive dog collar so far.