Technogym, an Italian manufacturer of fitness equipment, has launched its latest range. The uniqueness of this collection lies in the fact that it allows customization of gym equipment to match the interior décor of the house.
Isn’t this simply amazing!
A $33,352 leather and gold-plated exercise machine with a system of pulleys and weights linked by a digital interface, Technogym’s Kinesis promises 200 exercises in one square metre of design and is part of the home range by Italian company Technogym.
“Thanks to our cable system you can feel the resistance and gravity at 360 degrees of movement, which allows you to maximise strength, balance and flexibility,” says Technogym CEO Nerio Alessandri.
Kinesis allows users to explore an infinite range of natural movements and exercises through its patented 360 degree rotating pulley system and FullGravity Technology. It is the first piece of design gym furniture for functional training, a complete home gym equipment.
“When I developed the first home equipment for Technogym in 1986 it immediately became a status symbol in people’s homes,” says Alessandri. “Back in the ’80s, gyms were like basements with only bodybuilders and basic equipment in them, so I thought there was potential to innovate with beautiful design and luxurious machines.”
Since then, Technogym has manufactured equipment for gyms, hotels and even the Olympic Games. Yes you heard it right! Technogym has been the official supplier for the past seven Olympic Games, from Sydney in 2000 to Pyeongchang in 2018.
With the new range of equipment, the Italian manufacturer aims to target the time-crunch, high net worth individuals who want technology driven equipment that goes well with their home décor.
“With health and wellness as the new luxury, more people are working out in their homes as well as at the gym,” says Alessandri. “So we wanted to create objects that are supremely functional but also look good enough to put in your living room or your bedroom and combine with your interior décor.”
The new range is designed in collaboration with Italian furniture designer and architect Antonio Citterio. Called the Personal Line, it consists of a range for cardio and strength training including a cross trainer, treadmill and exercise bike. The Personal Line debuted at Salone del Mobile in Milan in April this year.
Like many of the pieces, Bike Personal is integrated with Technogym’s MyWellness Cloud digital platform. This allows users to access a range of training programs and content through a digital touchscreen that is compatible with websites and social networks such as Netflix, YouTube and TV channels for those who like a little entertainment with their exercise.
As one of the world’s most fitness-focused countries, Alessandri is confident Australia will prove to be a key market for Technogym, particularly given the emergence of boutique fitness offerings in recent years.
“Wellness is a priority for people in Australia and we are confident we can fill a gap in the market,” he says.