Imagine walking down a road lined with beautiful pink trees on either side. Fluffy little pink flowers ride the refreshing spring breeze. Slowly unfurling mid-air and then inevitably falling to the ground. The brilliant and gentle pink paints the earth. While lovely aromas fill the air. Such is the magnificence of Sakura.
What is Sakura?
Sakura is the name of the flower of the Japanese Cherry tree. They symbolize clouds as they bloom en masse. Buddhist influence has shaped this aspect of Japanese culture. They symbolize the ephemeral nature of life. The petals slowly coming to a rest on the ground give a sense of beauty in morality. The blossoms’ acceptance of destiny and karma is graceful and voluntary.
What is its significance?
It has often been a motif in Japanese art, manga, anime, and film. Even musical performances have utilized it for ambient effect.
All types of Sakura themed consumer goods are abundant all over Japan.
It even inspired a secret society within the Imperial Japanese Army. The young officers sought to reorganize the states. It was planned to be a totalitarian militaristic regime. Even coup d’etat was not out of order.
They named themselves “The Sakurakai” or “Cherry Blossom Society”. Quite a delicate name for such a badass club.
How popular is it?
Many Japanese schools and public buildings have these beautiful trees in their vicinity. The Japanese Meteorological Agency even tracks the Sakura Zensen (Cherry Blossom Front). The blossoming starts in Okinawa during January. Then it continues its way up the archipelago. Kyoto and Tokyo experience this beautiful phenomenon at the end of March. While Hokkaido sees it a few weeks later.
The Cherry Blossom Front attracts large swaths of people from all over the country. Parks, shrines, and temples are filled to the brim. All as a result of people holding flower-viewing parties. Many festivals called ‘Hanami’ are held during the season. The cherry blossom themed goods receive a substantial boost in sales.
Which is why it is no surprise that Adidas decided to release the themed shoes this season. These shoes sport subtle Sakura accents on the insole. Likewise, green accents are used to give the appearance of leaves to some elements.
There are two variants of this:
The Sakura Special Edition version of the W Pure Boost Golf for women.
And the crossknit 3.0 Sakura edition for men.