Mattel, the maker of Barbie, unveiled a limited edition Bowie doll Thursday, 50 years after the release of the singer’s iconic “Space Oddity” single.
In a post to the Barbie Instagram Thursday, Bowie was described as “the pioneer of sound and vision whose music continues to show the world how to reach for the stars!”
Complete with red boots to match a backcombed mane of hair and a striped jumpsuit, plus some cosmic accessories and face paint, Barbie replicates the look of Bowie’s bisexual messenger from the stars.
“In a definitive celebration of two pop culture icons, Barbie honours the ultimate pop chameleon, English singer, songwriter and actor, David Bowie, whose dramatic musical transformations continue to influence and inspire,” Mattel said.
The singer, who died in 2016, had said that his classic 1969 single Space Oddity was inspired by filmmaker Stanley Kubrick’s epic film 2001, which was released a year earlier.
Bowie introduced the Ziggy Stardust character in 1971, and based the 1972 album The Rise and Fall of Ziggy Stardust and the Spiders From Mars around it, featuring the classic songs Five Years, Starman and Suffragette City. He evolved the character in 1973, ushering in the era of Aladdin Sane.
According to Barbie’s website, the doll is an adult collector’s item and runs $50. The doll, which will only be produced in limited quantities, comes with a doll stand and Certificate of Authenticity, the company’s blog states.
Ziggy isn’t the only visitor to outer space commemorated by Mattel this week. The company also announced a one-off Barbie doll honouring Italian astronaut Samantha Cristoforetti – whose 199-day mission on the International Space Station in 2014 was then the longest by a woman – as part of its Dream Gap Project.
Isabel Ferrer, Barbie’s European director of marketing, said the company had “a clear goal: to inspire girls to become the next generation of astronauts, engineers and space scientists”.