Some people have a lot of confidence in their product. Take for instance this boutique Australian brewer who launched a vintage stout about two weeks back at a price of $25 a bottle and he expected the brew to sell out in just one week. Maybe the brew is already sold out till you actually finish reading this article.
Assistant brewer David Macgill said the stout, which is brewed once a year and aged in oak barrels, is more like a fine wine than an ordinary beer, which explains the stout price tag. A case, or 24 bottles, of popular Australian brews such as Victoria Bitter sell for about $38, a bargain compared to a case of Tasmania-based Moorilla’s Moo Brew 2008 Vintage Stout, which retails for a hefty $600. “Unlike most beers, this one gets better with age and can be cellared for up to three years,” Mr. Macgill said.
“It’s an imperial stout with a round mouth feel. It’s got a lot of dark, roasted malt, which brings a chocolate flavor and the oak balanced that out. It’s also got 7.95 percent alcohol, so you get a little bit of a heat toward the end,” he said. Despite its steep price, the stout, however, is Australia’s third most expensive locally brewed beer, Macgill said, adding he believed there was still a niche market for gourmet food and drink despite the global economic crisis. The beer is extremely exclusive as only 1515 bottles are available out of which 800 to 900 bottles were sold the same week, the stout was launched. Most buyers are Australians who are looking for “something special,” Macgill said. Last year, a limited-number of the Moorilla stout sold out in just over a week.