British supercar brand McLaren is going full-throttle into the eyewear business.
Made in collaboration with French optical specialist L’Amy Group, the McLaren Vision Collection is launching a lightweight and luxurious new line of sunglasses and spectacles that are brimming with McLaren’s racy aesthetic.
The new collection features a “Core” range, beginning at $323 with four styles of rimmed and rimless designs; a “Premium” range with all-titanium frames that start at $1,004; and an ultra-high-end “Bespoke” range.
This Bespoke range uses 3D-scans of a customer’s face to print the perfect custom frame, all for the decidedly upscale price of $2,008 a pair.
Designed to offer stylish comfort for both men and women, the eyewear is available in a range of finishes and colours, including traditional McLaren hues such as orange. Contemporary and distinctive frames include a unique ‘floating’ design, whereby the lens is hung within the frame at two contact points only, maximising vision and comfort.
It’s just the kind of over-the-top accessory to stash in the glove box of McLaren’s extravagant new GT road car.
McLaren’s Vision Collection is also the first-ever optical line to use camera maker Leica’s signature Eye Care lenses, featuring anti-reflective coatings and special tints for driving, skiing, sailing, and golfing.
“Using industry-first technologies such as 3D-printed titanium frames and Leica sun lenses, the McLaren Vision Collection epitomizes the design innovation and pioneering technical excellence that is at the core of the McLaren brand’s DNA,” McLaren CEO Mike Flewitt crowed in a press release.
McLaren Vision Collection eyewear can be viewed at unique point-of-sale displays that include a built-in camera and screen. These will start appearing at selected independent specialist opticians and a range of department stores and e-commerce outlets from July onwards and will be displayed for the first time at the Goodwood Festival of Speed in few weeks’ time.