It seems the rich are not immune to freebies either. What retailers in the industry have long known – that freebies attracts buyers to their products and also makes them try out new brands is something that luxury brands who are now having to face intense competition are slowly coming to terms with.
What else can explain Hawker Beechcrafts latest promotion that promises buyers who purchase an brand new HBC aircraft from May to June shall receive a Lotus sports car. Hawker customers will receive a Lotus Evora while Beechcraft King Air customers will receive a Lotus Elise.
Its not a bad deal at all considering that a new aircraft would go into a few millions whereas a new Lotus would be less than a $100k.