IKEA is known for making beautiful home décor and furniture across the world. And, of course, their meatballs. It turns out, they also have a heart of gold. IKEA has launched a new range of soft toys which are the most democratically designed: by children, for children. But the best part is that proceeds from the sale of each toy in the UK will be donated to IKEA’S national charity partner, Barnardo’s.
Among these imaginary characters are a bookish red Robot, a bedtime hugging Little Monster, a Rainbow Giraffe, a Party Mouse, and a Rainbow Kid. They’re super affordable too: £5 for the full-sized toy or just £1.25 for the mini versions.
Children were challenged to let their imaginations run wild, and create drawings of creatures for soft toys that they would like to see. Kids submitted their best work for the competition, so that IKEA could create toys and sell them for charity. The winners were aged from 5 to 11.
Bodil Fritjofsson, from IKEA said, “We believe in the power of creativity and play. Whether it’s drawing a soft toy, creating characters or dressing up – when children play, they learn, grow and develop. We love the imagination of children, which is why we’ve loved creating this range that will help enable a more playful life at home, for kids and adults alike.”
Who would have imagined there was a way to create a fun competition for children, whilst creating an exciting new toy range, and also giving to children’s charity? IKEA hit all the right spots, and gave back in more than one way.