While Mr. Trump never fails to trumpet his own cause – in this case the fact that he is linked to Scotland via his mother ; the Scots were never happy about him using a Scottish coat of arms. However after a long legal battle, when a law as old as 300 years old was used against him ; the businessman has trumped all odds (this is the final pun, I swear) to be allowed to use his own coat of arms.
The coat of arms brings together visual elements that signify different aspects of the Trump family heritage and the importance of the Scottish golf resort where Mr. Trump has invested millions. The Lion Rampant on the coat of arms makes reference to Scotland and the stars to America. Three chevronels are used to denote sky, sand dunes and sea – the essential components of the site according to vice-President of Trump International – Sarah Malone.
The coat of arms is to be used to generate publicity for the Golf project though we have a feeling that Donald will be using it everywhere he can. Mr. Trump is known for many things, but subtlety is not one of these.