TAG Heuer is waltzing into every major racing event of the year, first was the Monaco Grand Prix, now it’s Le Mans.
At an exclusive event in Le Mans, the Swiss luxury watchmaker unveiled the second watch out of the five special timepieces which are to be released throughout the year.
TAG Heuer launched second limited edition of the most iconic racing chronographs, Heuer Monaco.
This year is special to TAG as their iconic Monaco celebrates its 50th birthday. And to commemorate that, the brand has decided to unveil five special timepieces throughout the year.
TAG’s bright red, racing-themed Monaco watch comes in a limited edition as a part of 50th anniversary collection.
More about 50 years of an icon
The Heuer Monaco was launched in 1969.
Back then, it was one impressively modern watch, for two reasons. First, the square shape of its case was bold, unprecedented and was matched with an equally bold, brushed blue dial.
Second, inside the case was Calibre 11; a movement known as the Chrono-Matic, which was the result of a joint-venture uniting Heuer, Breitling, Hamilton-Buren and chronograph specialist Dubois-Depraz to develop one of the earliest self-winding chronograph movements.
Success wasn’t immediate for it. The credit for boosting sales of this watch goes to one movie and the man wearing it in front of the camera. It was none other than Mister “King of Cool” Steve McQueen in the movie Le Mans.
The second limited edition Monaco
The new special edition doesn’t shy too far from the tried and tested Monaco formula. it still has a left sided crown, as well as a design that oozes sporty coolness.
It’s the classic Monaco chronograph we’ve come to adore, this time in a super trendy hot-red colour as opposed to the usual blue.
The watch’s caseback is engraved with the ‘Monaco Heuer’ logo, as well as ‘1979-1980 Special Edition’ and also ‘One of 169’. The piece also comes in a special display box.
The icon was unveiled alongside Chad McQueen, son of the King of Cool himself. Also in attendance were Derek Bell, Patrick Dempsey and Jean-Eric Vergne.
Price and Availability
TAG Heuer Monaco 1979-1989 Limited Edition reference CAW211W.FC6467 is produced in 169 pieces only.
This 1980s-inspired model is packaged in a dark blue box decorated with the Heuer logo and a horizontal chequer-pattern stripe.
The watch is presented on a grey cushion surrounded by a red interior. Priced at $ 6,550, you can get more details here on their website.