HYT, the Swiss luxury watchmaker, has introduced a new watch called SOONOW in limited edition of just 25 pieces.
HYT is the only watchmaking company to display time with fluids. It was launched in 2012 when it introduced its first hybrid timepiece, the H1, during BaselWorld.
Any watch expert or collector will tell you that a watch — particularly a high-end, all-frills luxury watch — and liquid are not the best of friends. However, one man decided to defy the laws that govern nature and watchmaking to create an uber-luxe watch that would combine the two in new ways.
Patrick Berdoz was the man who used liquid to indicate the time. He launched HYT in Switzerland seven years ago, with an investment of $30 million and three partners, including nuclear engineer Lucien Vouillamoz, who developed its far-reaching fluid system.
The hydromechanical timepieces are known for their innovative technology and expert craftsmanship and match up to the best of Swiss watches with their perfect mastery of decoration and finish.
Launched in two cool styles – one stainless steel with green fluid, and another stainless steel with black DLC coating and blue fluid. Don’t be mistaken thinking that it’s a mere colour change of the fluid. But it’s more than that. In fact, it’s an actual technical change.
The timepiece features a titanium dial embellished with 313 18-karat gold pins, and nearly 1,000 meticulously drilled holes. The former fall within a skull motif, a frequent design reference from the brand.
Here, however, one eye has been replaced with the words “soon” and “now.” The mission for the text: strike home the notion that time is fleeting and precious.
“There are moments when we want Now to last forever. At other times, Soon can’t come fast enough. The SOONOW timepiece by HYT has the answer. Its intriguing and captivating presentation of time’s flow is a constant reminder That Every Second Counts Because These Moments Are What Add Together To Equal Lives- Ours.” Reads their website
HYT’s SOONOW watches will retail for $76587.