Imperial Brands, formerly Imperial Tobacco Group is a British company and operates in more than 160 markets. It deals with top brands like West, Davidoff, John Player Special, and Gauloises.
At TFWA Asia Pacific exhibition to be held from May 12 to 16th , 2019 at Singapore, Imperial Brands is set to introduce two limited edition variants of its key cigarette brand Davidoff (Basement 2, C38).
Limited Editions are mandatory for incremental sales volumes. Most importantly, Davidoff limited editions prove its premium brand position and retains visibility.
Says Julia Bauer, Regional Manager APAC – Global Duty Free & Export at Imperial Brands: “This is the first time I will be attending the TFWA Asia Pacific exhibition in my new role, and I am very excited to be hosting this event with my team and engaging in fruitful meetings and discussions with our partners. We are very happy to be introducing our new Davidoff Camera Limited Edition as well as the Davidoff REACH QS Purple Mint-two products that are perfectly suited to satisfy travellers’ needs and demand in Global Duty Free.”
The Davidoff Camera Case’s design is inspired by travel theme. It is in the shape of a camera which goes with the theme. According to Imperial, the pack underlines Davidoff’s “urban city lifestyle and heritage value.”
The Davidoff REACH line, which is only available as queen-size cigarettes. It aims at modern and open-minded smokers who are seeking a progressive brand with modern style and innovative features. Imperial Brands said: “REACH for more! Let Davidoff bring innovation to your life. The launch of our REACH Purple Mint is the new Crush Ball initiative for APAC Duty Free. It has a strong demand for flavours and unique smoking experiences.”
Imperial Brands’ Sales and Marketing Operations Director Global TR – Christian Münstermann added: “These limited editions and new introductions are further examples of our commitment to Global Connections; addressing global and regional consumer needs and meeting developing tobacco trends.”
“We have enjoyed exceptional localized success in the past with Davidoff limited editions such as Magnum Elite and so are confident that REACH will be equally on-point. We’re very much looking forward to introducing these new product offers to our customers in Singapore this year.”
Let’s wait until the D day of its launch! I’d say that the wait is not too long.