Korean Air is taking complete advantage of Airbus’s huge A380. Well known as the largest passenger jet today ; we have heard of these babies featuring showers, actual beds and now – an actual shop. Korean Air unveiled this latest concept – that is already becoming a reality at the recently concluded Aircraft Interiors Expo in Hamburg.
Buying duty free has always been one of the perks while flying from one country to another. But if you hate getting stuck in immigration afterwards, then why not use your time while on board more productively? At least thats what Korean Air thinks, and we say its a great idea!
The Korean Air A380 in-flight duty free shop will feature 5 display units, the first being a video display which simply shows product advertising that companies can purchase advertising on, the other display units include a liquor display unit, cosmetics display unit and a display unit for high value items such as jewellery and watches. The shop itself will be located on the main deck (at the rear of the aircraft).
The first in-flight duty free shop will go into operation from 10th June 2011 on the Seoul to Japan route. All 10 of the A380s that Korean Air owns are to have such shops which will be rolled out in a phased manner.
The aircraft needs to sacrifice 13 seats for the ‘shop’ to be on board and Korean Air has gambled that the increased revenue should more than offset the lost ticket costs. They have also taken into consideration the fact that 13 less passengers on board with their luggage would be a lot heavier than the shop which also equals to fuel savings.
Given that the whole idea is to maximise revenue, we are not surprised that Korean Air has decided that once on board ; the first class passengers would be invited to browse the shop first , followed by business class and finally if there is adequate time – economy class. The shop is not without its own hassles. The bottles and products have to be stowed away during severe turbulence as well as take-off / landing.
But the very idea of actually browsing through a shop and not a glossy pamphlet to make selections while flying – along with the brilliant discounts that only a duty free shop can offer has made one decision easy for me. If there is a Korean Air flight to my next destination, I am definitely choosing it over the other Airlines!