Xiaomi has launched its flagship device Redmi K20 Pro but the launch event in New Delhi had a special surprise.
Other than the regular Redmi K20 and the high-end Redmi K20 Pro, Xiaomi unveiled a special edition Redmi K20 Pro priced at Rs 4.8 lakh (or nearly $7,000 US dollars) each.
Xiaomi has targeted the super-rich who have the money to carry a phone that is gold plated and flashy. It also comes with a cover that has K printed at the back with diamonds etched on it.
As far as the specifications of the new gold and diamond edition of Redmi K20 Pro is concerned, the phone will most likely come with a regular octa-core Snapdragon 855 SoC but could carry 12GB of RAM.
The phones compete with OnePlus’ Mclaren Edition smartphone.
The gold and diamond edition of Redmi K20 Pro carries the specifications similar to the original Redmi K20 Pro. Global VP at Xiaomi & MD of Xiaomi India, Manu Kumar Jain had tweeted about the phone and its price yesterday and had confirmed that the special edition Redmi K20 Pro will be launched on July 17.
20 hours to go for #RedmiK20Pro & #RedmiK20— Manu Kumar Jain (@manukumarjain) 16 July 2019
Launching something OUT OF THE WORLD tomorrow! A very special version worth.. hold-your-breath..
₹ 4.8 Lakh! 🤑🤑
What's so special about this variant? RT if you want to know more! 🔁#Xiaomi ❤️ #FlagshipKiller #BelieveTheHype pic.twitter.com/WJkCI9NjYf
The gold and diamond edition of Redmi K20 Pro have limited stocks and not everyone will be able to buy the phone.
In the context of Redmi launching this gold version as an exclusive for India, it’s worth mentioning that people in India have an affection for gold and this is a cultural thing. Gold in India is perceived as a status symbol, you can often see women wearing a lot of golden jewellery and it is also thought of as a good investment.
We are just not all that certain about the value of a gold phone, but since there is just 20 of them, we have no doubts that rich fans of the brand will quickly buy out this limited edition device.