The Alchemist Atelier aims to reinvent bespoke fragrance. The brand is opening its first pop-up in Paris, where people can make their own scents and purchase the Scent Creator device.
Personalization and digitalization — two of beauty’s biggest trends today also happen to be two of the perfume industry’s prime pain points. But The Alchemist Atelier aims to fix that.
The brand new bespoke fragrance model from Noustique, an organization born from the latest three way partnership between perfume and vogue agency Puig and residential equipment producer BSH Hausgeräte GmbH. The alliance between cosmetic companies and household appliances is not new.
Noustique has opened its first pop-up in Paris right this moment as a pilot run.
“Noustique makes it possible for everyone to create their own unique fragrance at home. Each experience is individually designed by the customer using our scent creator and a digital journey of scent-mixing discovery. Our goal at Noustique is to redefine traditional concepts of creating and sharing perfume.” – says the company’s CEO.
There, folks can concoct their very own fragrances with the assistance of perfumery-trained “alchemists” and carry the samples they have created. On the website, too, prospects could buy the easy-to-use, speedy, app-connected gadget, referred to as the Scent Creator, which permits them to make their very own fragrance anyplace.
This venture is the brainchild of Álvaro Suárez, a product design engineer with an interest in innovations. He now serves as Noustique’s chief executive officer.
The dream of making one’s own perfume can be realised with the Alchemist Atelier mobile application. The various doses of bases and accords can be easily tweaked through the app, and then the formula is created within a minute.
Noustique allows you to choose your favourite perfume essences like the way you pick your favourite coffee beans. Take them home and insert into a perfume creator like you insert cartridges into a colour printer. And this is it. It’s ready to blend!
You can browse endless library of digital formulas designed by people in the community the same way you browse social media for inspiration. You can tweak and change ready-made formulas to suit your personality. Ultimately you will also learn the talent of designing your very own fragrance from a scratch.
Can you ever imagine anything more personal than a scent designed exclusively for yourself? Well, this is the BESPOKE fragrance my dear!
The perfume making machine sells for $676 which includes a starter kit of sample bases and accords. All of these are available on the brand’s website for people in France. Once completed with the Paris pilot, it is expected to roll out to the US and UK markets.
We’re excited to have this to us soon!