The need of the hour is to conserve the earth’s resources and protect them from degradation of any kind. And waste management tops the list. Waste collection is the protection of the environment and the health of the population.
Called the three R’s of waste management – Reduce, Reuse and Recycle, this waste hierarchy is the guidance suggested for creating a sustainable life. You might be wondering as to how can you incorporate these principles in your daily life. They are not hard to implement. All you need is to bring a small change in your daily lifestyle to reduce waste so that less amount of it goes to the landfill that can reduce your carbon footprint.
Organisations at large are contributing towards waste management by extensively focussing on the last one of the waste hierarchy which is Recycle.
The one that is making headlines is Nespresso, headquartered in Switzerland and Swiss writing and drawing instruments company, Caran d’Ache have recently unveiled the launch of a second limited-edition award winning pen called “Pen Caran D’ache 849 Nespresso Ball Point Pen.”
It is created entirely from recycled aluminium coffee capsules and is inspired by Nespresso’s Master Origin India capsules, one of the more popular in the range.
This exclusive writing instrument was born of the encounter between two iconic Swiss companies, sharing common values: sustainable development, innovation and Swiss design quality.
“As well as being a ballpoint pen boasting Swiss-Made quality, it is also a powerful message sent to consumers everywhere showing them that their contribution to recycling our capsules is essential in offering them a second life,” shares Niels Kuijer, director of Nespresso Switzerland.
“We’re delighted to be partnering once again with Caran d’Ache and bringing consumers this unique object, a true celebration of the infinite recyclability of aluminium. When consumers recycle with Nespresso, their capsule continues its journey. We believe this special collaboration gives coffee lovers something to write home about.” Jean-Marc Duvoisin, CEO of Nespresso
The pen is part of Nespresso’s Second Life project, launched in 2016, to promote the recycling of the aluminium coffee capsules, offering evidence of their repurposing in a variety of ways.
The President of Caran d’Ache’s Carole Hubscher ads: “We are pleased to write the second chapter of this collaboration with Nespresso after the unprecedented success of our first partnership. It is very encouraging to see our consumers positively responding to design innovations founded on sustainable development, a value that Caran d’Ache has held dear since 1915.”
The 849 Nespresso is produced at Caran d’Ache’s Geneva atelier, and the first challenge was to produce a pen of a recycled aluminium alloy in the characteristic hexagonal shape of the Caran d’Ache 849. The pen’s sheen comes from a micro-bead blasting process and electrostatic treatment, and its dark blue colour is a result of the Nespresso Dharkan capsules used in the production process. The body of the pen is engraved, “Made with recycled Nespresso capsules,” and the cardboard packaging is devoid of glue in another eco-responsible approach adopted by Caran d’Ache and Nespresso.
Other characteristics of the limited-edition pen include a flexible steel clip, Goliath ink cartridge, and a steel tip with a rotating tungsten carbide ballpoint. Ink cartridges are available in a fine point in blue, black and red. The medium-point cartridges are available in blue, black, red and green and the large point is available in blue and black.
Focussing on the importance of recycling, the pen is designed to remind consumers of the infinite beauty of aluminium and its impressive durability, as it can be remelted and reused time and time again. Plus, the collaboration is a further example of how up-cycling can achieve truly design-led, aesthetic results and provide a new value to what might have just been popped in the bin beforehand.
Let me tell you that the 849 Nespresso pen is the third in a series of products made from the recycled aluminium. Earlier examples include a Victorinox Swiss Army knife and a Zena vegetable peeler, both produced in 2016.
Discover more about the limited-edition pen here, and carry one for yourself.