Last week, we had covered how Nabisco was planning to use kids to boost the sales of their Oreo cookies by collaborating with the Pokemon company. They had even implemented an artificial rarity system in the name of maintaining consistency with the actual game. According to them, the artificial rarity is meant to emulate the rarity of the type of Pokemon you can find in the real game. However, that was just a devious ploy to make people with less restraint splurge a good chunk of money in the pursuit of catching em all.
Therefore, it is no surprise that after the sale went live, those who got lucky and found the rare monsters are now selling them off on eBay for big bucks.
The Pokemon Craze.
Pokemon fans are no strangers to ridiculous prices and artificial rarity. From limited-edition toys, ultra-rare playing cards, and toys to things like clothing and now even cookies, they have seen it all. Similarly, it is no surprise for anyone in the fandom to see scarce Pokemon-related stuff sell for five, six, or seven figures. However, what is new is that people are betting it all on an easily perishable item. One can understand if things like playing cards go for a handsome sum of money.
But cookies? Really? These things are so fragile and melty that they would crumble if someone looked at them the wrong way. However, this has not stopped these avid entrepreneurs and collectors from going crazy for these cookies.
eBay, The paradise for scalpers.
In the Covid era, where demand is enormous and supply is low, scalpers have risen meteorically. Rare shoes, graphics cards, masks, sanitizers, you name it, they have scalped it. So, what did these geniuses do when they came across the super ultra rare Mew cookie? They started selling it for huge markups. How huge?
Well, the limited-edition pack costs less than $4 in stores. But, these fiends have listed the Mew cookies for prices ranging from $50 all the way to $100,000. Yes, you read that right, $100,000! Now, that is an investment opportunity to die for! So, if some sucker buys a Mew cookie at this price, the scalper would get a 2499900% return on his investment.
Who would have thought that a game made for kids would give rise to commodities more ridiculous than the stock market!? So, if you have a little sibling who has bought these cookies to enjoy it for themselves, snatch that thing away and sell it! You’ll be able to gift them a holiday to Pokemonland.