The online property rental broker Airbnb has launched a new site dedicated to high-end listings that includes castles, entire villages, and beachfront villas in the U.S. or Caribbean.
Launched early this year Airbnb Luxe, is designed for customers interested in spending more than $1,000 a night on thoughtfully designed, massive private homes with scenic views and top-of-the-line amenities.
“Airbnb Luxe is built on the deep expertise in luxury travel Airbnb gained from its acquisition of Luxury Retreats in 2017. This new tier launches with more than 2,000 handpicked homes around the world, each one passing strict evaluation across 300-plus criteria to meet standards in both design and function,” reads the company’s blog post on the announcement.
Airbnb says the homes must have “elevated design standards,” including incorporating the use of “premium materials & finishes and rare & unique features.” The homes will also need to have “chef-grade appliances” and plentiful bathrooms to satisfy every bedroom.
Every residence listed should cross a rigorous analysis, which considers greater than 300 standards, so you may anticipate finding elevated design requirements, uncommon and distinctive options, chef-grade home equipment and a minimum of one toilet per bedroom.
You will additionally get a devoted journey designer, who’s readily available to verify your “bespoke experiences” are “truly magical” — and to rearrange childcare and private trainers.
Some houses include extra companies, like cooks, butlers and drivers, and experiences, like medieval farm-to-table dinners.
Urban listings currently include high-end homes in London, LA and Sydney, but Airbnb Luxe will add homes in at least 12 more cities, including Milan, Paris and Austin, by the end of 2019.
One listing – an entire medieval village in Buonconvento, Italy that can accommodate 44 guests – costs around $23,140 per night while a home in Punta Mita, Mexico, comes with a nightly price tag of $60,410 but only has room for eight people.
“With Airbnb Luxe we are applying the same approach we’ve used since we launched Airbnb more than 11 years ago — creating local, authentic and magical travel moments now in amazing places to stay — to reimagine the way people think and experience luxury travel,” Airbnb Co-Founder and CEO Brian Chesky said in a press release.
Last year, Airbnb bookings of homes that cost more than $1,000 per night increased by more than 60%.
According to a report published in February by U.S. research firm Analytical Research Cognizance, the global luxury travel market will be worth almost $8.5 billion by 2024 – up from an estimated $5.2 billion in 2019.
The company definitely sees room for growth.
The launch of Airbnb Luxe comes after the company’s 2017 acquisition of high-end travel site Luxury Retreats.
Now, with Airbnb Luxe, anyone (or any group of people) willing to pay the money can get access to a villa in Tuscany, a mansion in Costa Rica, or a chalet in the Swiss Alps.