I don’t buy watches to tell the time, for that I have my phone. Many a times I pick up my watch which would sometimes not have the right time, and the right date. But each time I wear I’ll notice something different about the case, the dial, the hands. For me a watch is a piece of an art.
Swiss watches have a magical appeal for a lot of people. Built to last, and the luxury look are irresistible.
Rolex has earned the reputation of being the most iconic watch brand in the world. Distinctive designs, mechanical precision, and impressive heritage makes it is a must have brand for watch lovers.
The series launched in 2016 was the first to have an automatic chronograph function, and chronograph watches in general are a popular option because they have a sporty shape. Rolex currently is the only brand which produces this model which is Daytona available in several material options and is the most expensive watch in the world.
Was Rolex Daytona popular since the beginning?
No! It wasn’t. It was slow seller back in its early years, but picked up in later years owing to its linking with Paul Newman, and dubbing the ‘exotic dial’ versions as the ‘Daytona Paul Newman’. This timepiece introduced in 1963 has been through various generations of improvements before the launch of fourth generation of Daytona in 2016 making it the most expensive watch in the world.
Rolex took a popular watch style, the chronograph, made it their own by using strong design codes, and kept improving over the years.