Seagram’s Royal Stag, the official whisky partner of the ICC Cricket World Cup 2019, has built up to one of the world’s most anticipated sporting events this year with the launch of its limited edition Cricket World Cup Pack.
The packaging of the new launch has been conceptualised and designed by Ogilvy. It takes inspiration from the ICC World Cup trophy. The unique design on the bottle box represents elements from the cricket as well as the iconic monuments from England and Wales. The pack truly embodies the spirit of cricket and has been launched just before the beginning of the World Cup 2019 hosted by England and Wales this time from 30 May 2019 until July 14, 2019.
Kartik Mohindra, Chief Marketing Officer, Pernod Ricard India said “For Indian fans, the ICC Cricket World Cup 2019 goes beyond the boundaries of a regular sporting event. The passion, madness, thrill, excitement and love for the sport can be seen in every devoted cricket lover. Our long-standing association with cricket bolsters our relationship with consumers across the nation. By introducing a limited-edition Cricket World Cup pack, we are giving cricket lovers a world cup memorabilia to hold on together celebrate the spirit of cricket. Additionally, the on pack contest offers consumers a chance to watch the ICC Cricket World Cup Live in England and Wales.”
Kapil Arora, President, Ogilvy said, “Cricket and Royal Stag have been synonymous with one another for many years. However, when the brand decided to partner with the ICC Cricket World Cup, the world’s greatest festival of cricket – it deserved a special commemoration. The result is a limited-edition pack of Royal Stag that will give fans of the brand and cricket, an opportunity to collect a unique pack that celebrates and brings alive the spirit of the World Cup.”
Seagram’s Royal Stag is the flagship brand of Pernod Ricard India. Royal Stag has been a consistent star since launch, and a brand quite often credited to have changed the rules of the game. It is for the young, confident, progressive and inspiring individual who embodies self-belief. The brand has been inspiring young India through its communication around the philosophy of “It’s your life. Make it large”.