Expression has always been a vital part of human culture. Since the day we learned to use tools, we used them to make carvings to express ourselves. Expression has evolved over the course of times. It has taken countless forms through the ages. Fashion, art, speech, etc are all a manner of expressing oneself. Therefore, one must wonder just what went wrong for the Swell water bottle to become a way of expressing oneself.
How did we get here?
People have tried to express their worth by flaunting the goods they possess since ancient times. As long as there have been figures of authority in a culture, we have found evidence that they often possessed better or rarer goods than others. Kings of the past used to wear lush clothes, luxe ornaments and liked to flaunt objects like fans or swords. Generally, these objects were prettier than their normal counterparts. Therefore, it should be no surprise that a Swell water bottle does the same things.
Today, we live in a world where we just aren’t content with objects. We desire to devour the meaning of the object itself. Today’s youth even goes as far as to deny expensive possessions. Instead, they put more worth in spending on experiences.
Philosophers like Jean Baudrillard argue that in a more integrated society people buy something because it signifies something. For example, one might go to a rock concert even though they do not particularly like the activity. They do this just to give off an aura that by experiencing the concert they are just as cool and outgoing as their peers. Similarly, showcasing a Swell water bottle in your Instagram post can confer the aura that you care for your health.
What!? How can owning a Swell water bottle make me swell?
Well, while owning a Swell water bottle might not necessarily make you swell. Your expensive $50 water bottle can make it seem like you prefer to stay hydrated. And whaddaya know? Staying hydrated is one of the holy principles of fitness. Hence, spending more on your fancy Swell water bottle will make others think that you like to stay fit. Otherwise, why would you spend that much on a simple bottle?
As you can see, spending more on something just feels good. While owning a Swell water bottle won’t make the water inside magical. It will give you a sense of being in today’s world where only giving off an aura of something is enough.
If you still do not believe me, you can just look up Private Jet Studio. They are a very successful company whose whole business is to enable you to fool your Instagram followers. They let you film inside one of their private jets for two hours just so you can let others know that you are rich enough to afford this luxury. The charge for their miraculous service is about $440. The Swell water bottle doesn’t look too bad now eh
But wait there’s more!
Now, not everyone may agree with what I said before. Some might argue that showing off via a bottle is simply a consequence of the cruel reality we now live in. Compared to older generations, youngsters nowadays have more debt and therefore can spend less. So what do you do in a world where appearances are quite important? You go and buy a $50 Swell water bottle to let others know that you have enough to spend on something as absurd as this.
Also, if Swell water bottles aren’t your jam you can always go for other brands such as Yeti, Sigg, Hydro Flask, Contigo, or Bkr. Just remember to share why you went for one over the other in the comments. I wanna know for science.