If you have often heard you grand parents or any of the old folks complain that They just dont make cars like they used to and ignored it , then hold on. They are probably right. Even Ferrari agrees.
The Tailor-Made program from Ferrari aims to right this wrong by providing buyers the same number of dazzling choices as were available in the 1950s to the 1960s. On offer are literally an unlimited combination of materials, colours and accessories limited only by your wallet. In fact some of the materials that Ferrari is offering (materials range from the traditional denim to the mundane carbon fiber) are going to be used on cars for the first time ever.
The Tailor-Made program will permit owners to specify every last detail of their Ferrari. From the exterior color, cabin trim, finishes, accessories, materials, treatments, and interior color, this program allows a customer to get the Ferrari of their dreams, and exactly the one they always wanted.
Customers that are interesting in taking part in the Tailor-Made program are invited to Maranello, Ferrari HQ and Mecca. At Maranello they will find a dedicated area that looks and feels very much like a haute couture studio with a huge array of material samples, treatments and colors to browse. A material scanner that will provide owners with a preview of the final result of their custom car creation. Customers than come back to Maranello to pick up their car in person, when completed, if they so wish, or they can arrange to have their special car shipped.
Customers are helped in the selection by a personal shopper who ensure that the client is getting exactly what they want and helps in tracking the car right upto production to ensure a smooth sale.
The Tailor-Made program will also offers three collections inspired directly by Ferrari’s DNA: Scuderia, Classica and Inedita.
Scuderia takes its inspiration from Ferrari’s sporting history, offering a choice of racing-derived materials, and finishes. The Classica collection, on the other hand, provides a modern twist on the styling cues and features of Maranello’s iconic GTs. Inedita lives up to its name by introducing an element of experimentation and innovation in terms of styling, colors and materials.
Check the following video for details :