Coca Cola has come up with bottles that you’ll never want to throw away or recycle. These special edition bottles are based on the Star Wars theme, but that’s not all. They come in two designs, Kylo Ren and Rey, carrying red and blue light sabers respectively. When you pick up the bottle, the light sabers will light up.
The bottles have paper-thin printed electronic circuits, which are completed when one picks up the bottle, causing it to light up. So no, it’s not magic that causes the sabers to light up. It’s the same OLED technology, which is present in your smartphones. Coke says these are totally eco-friendly, since they are created without using rare earth materials.
The liquid inside the bottles is no inter-galactic fluid. It’s just regular coke, minus the calories. It was created by Coca Cola’s Singapore arm, in collaboration with a German startup called Inuru. So unfortunately, if you want to try getting your hands on one of these babies, you will have to live in Singapore.
Even if you do live in Singapore, you will have to be a master at solving riddles. That’s because Coke has turned this into a Galactic Hunt, taking place over the weekends. You have to solve puzzles and riddles set forth by Coke SG’s social media accounts. Then, if you pass that quest, you will get to track down one of the 45 locations where these bottles are being sold.
It’s a tough quest. Plus, there are only 8000 bottles, so getting one seems almost impossible. You also get Star Wars related goodies as consolation prizes if you do not get the bottle, though. Here’s where you can find out more.