What do beer and space have in common? Well, it is the fact that the men who love beer or space are quite passionate. Therefore, hearing about a beer company announcing a special edition keg in honor of a lunar lander just seems appropriate.
So, how did this came to be?
It all began with the announcement of a new lunar lander by Blue Origin. If you didn’t know, Blue Origin is one of the big boys that is competing in the commercial space race. It was founded by Jeff Bezos and has come a long way since inception.
The folks at Blue Moon were also watching the unveiling and suddenly a genius idea flashed through their mind! After all, both the companies have Blue in their names. So, why not go ahead and make a limited edition product inspired by the new lunar lander.
When FLORIDA TODAY went to interview the Senior Marketing Manager of Blue Moon, Elizabeth Hitch, she said the following. “When we saw the announcement of Blue Origin’s lunar lander, we knew we needed to do something.”
What did they do?
Without losing even a second, Blue Moon took to Twitter and announced that they will sell limited edition kegs in honor of the unveiling. The kegs are supposed to look like the lunar lander from Blue Origin and it is also rumored that drinking from this keg will take you on a ride through the galaxy.
The company also mentioned that the kegs would be available on the 50th anniversary of the Apollo 11’s moon landing in July 1969.
Now, it is not known whether Blue Origin and Blue Moon have formally partnered up to take you to infinity and beyond. Perhaps this is why it is rumored that the final design of the keg may not look like the lunar lander.
Aside from the design of the keg and a few graphics, nothing else of importance is known. Things such as price, quantity, and availability are all speculations at this point.
Do you even know anything?
But, thankfully, we do know the contents of the keg! The keg will include their flagship beer, Blue Moon Belgian White. The Belgian White is quite special since it is brewed with coriander and Valencia orange peel. It offers drinkers a subtle sweetness and bright, citrus aroma. It also offers the drinkers a smooth ride through the milky way if they consume enough of it.
Heck, on the company’s website, you can see this legendary quote. “Someone said, ‘A beer this good only comes around once in a blue moon,’ and thus Blue Moon … was born.”
I must say, I agree with the sentiments!