These days it seems that giving your baby some ridiculously weird name has become the norm.
Names like Charlotte, Olivia, Milo and Asher are out, and monikers inspired by celebrities and their offspring are in.
From Jessica Simpson’s baby girl Birdie, to Sophie Ellis Bexter’s son Mickey, the decision to opt for more unusual baby names is on the rise.
But what if these names aren’t crazy enough for your child? What if you want something really unique?
Luckily for you, you can auction off the rights to name the baby to an ad company for some truly native sponsored content. A Swiss company – Erfolgswelle will now come up with a truly individual name for your baby – at a cost of £21,000. For about US $31,000 or $40k for Aussies – that is.
Erfolgswelle has been creating names for brands and products since 2003, but branched out into naming babies in 2015. They provide the service to parents across the world.
Team of 13 naming specialists ensures the names they come up with do not exist anywhere else or have a double-meaning in other languages.
“We rely on culture, the origin and the desires of our customers,” Mr Marc Hauser , the director of the company said. “The pronunciation and spelling need to be intuitive. If a person has to repeat his name four times on the phone and no one understands it, it is a failure.”
The whole process takes four to five weeks. The clients are provided with few names initially followed by more 10 to 15 options to choose from. Hence the large fee. For all those parents who are too particular about the unique name and the large fee attached to it, I must share that you can’t trademark your baby’s name.
Unsurprisingly, Hauser doesn’t reveal any of the unique baby names. But if you’re interested in the service, you’d better start saving!