The average American finds themselves eating out at least two or three times a week. While it is true that people have different tastes and preferences, food is the most common factor that makes a customer choose a restaurant over another. Every restaurant owner starts the business with the goal of the business thriving. However, not all restaurants are successful. It is quite difficult to tell why a specific restaurant is not successful. After this read, you can get ideas on what to work on.
5 Things Customers Expect to Find in an Eatery
1. A wide range of beverages
If you want your restaurant to get more customers, be ready to invest in a wide range of drinks. Again, people have different tastes. Therefore, you must work on getting all customers taken care of. While some customers love Maddalena wines, others prefer drinking fancy concoctions. Beers, cordials, and other standard soft drinks should never miss on your counters. You could even go the extra mile to ensure that you have all types of drinks ready. Have chilled, cold, and warm drinks to serve a customer as they wish.
2. A tasty cuisine
Food is one of the greatest motivators for people going out. As expensive as going out a few times a week could be, a good delicacy is worth spending on. London is one of the most attractive dining destinations. With many people from all over the world, the cuisine has become as cosmopolitan as the city itself. The business may not succeed if the food doesn’t stand out amongst the many other dishes in different restaurants.
3. Excellent customer service
Customer service plays a major role in whether the customers will come back or not. The main focus should be letting your customers feel welcomed. If you allow a customer to sit at the table for more than five minutes without somebody approaching them and asking them what they would like to be served, then you have failed. First, allow the customer to settle, feel comfortable, and ask what they would like to have. If they feel that their presence is highly appreciated and love the food, there is a high probability that they will return.
Here is a simple guide receiving a customer in a restaurant
- Greet them with a smile
- Address a customer with respect
- Be polite to the customer
- Don’t be slow on the job. Always act quickly
- Listen attentively as the customer speaks
Remember, if a customer isn’t so much into the food, but they loved the service, they may give you yet another chance. However, great food and bad service do not push the customer to go back to that restaurant.
4. An appealing environment
People go to restaurants to dine and wine, but nobody wants to go to a dull place. They all want to go to a place with an ambient space, comfortable lighting, and beautiful décor. One of the greatest ways to decorate a restaurant is to choose a design that compliments your choice of cuisine. For example, if a restaurant serves Mexican cuisine, they can adapt to the Mexican culture and paint them on the walls.
As Christmas approaches, most customers will want to visit an updated restaurant with decorative lights all over and some wreaths here and there. A Christmas tree would be a plus as well. This shows that the restaurant management is aware of what is happening around them and ready to serve the customers whatever season it is.
An appealing menu will make the customers stay. Have a menu that has simple and clear descriptions of the meal so that customers make a quick and informed decision.
Loud music is a turnoff for many customers. If they wanted that kind of music, they wouldn’t get into a restaurant. They would be in a club or bar. If there must be music in the restaurant, let it be on low volume.
5. Friendly costs
Different restaurants have different costs. The rule of thumb is that a customer shouldn’t feel like they didn’t get the value for their money. Always work hard to ensure that the food, beverages, and services that you lender to customers have the same value as what you charge them. That way, a customer will leave happy and sure that they got value for their money.