Audemars Piguet has always been at the forefront of pop culture ever since it embraced this identity back in 2006. When AP and Jay Z collaborated to bring the APRO Offshore Jay-Z 10th anniversary edition back then, the skeptics laughed at the prospect. However, that skepticism did not last for long as AP managed to bring a new breed of a collector to the party. One who wanted their Haute horology watches to be more than just watchmaking perfection.
After all, the more an object is attributed to other significant things around it, the higher its value becomes. In AP’s case, Jay-Z’s love for them helped them become a mainstay in many rap songs and on rapper’s hands.
Why does this matter?
Unlike the other brands in this space, AP is never hesitant in pushing the boundaries. While the other luxury watchmakers scoff at the prospect of anything other than design and technical beauty, AP recognizes the changing landscape and is adapting to it. In today’s world, movies have become a much more integral part of our culture due to the internet. There is no better thing to support this case than the fact that the watch Mr. Stark wore in the Avengers: Endgame was auctioned off for $312k.
AP was quick to orchestrate a collab with Disney to capitalize on these trends to get this beautiful watch out in the world. It won’t be a one-time thing either, as they plan to release more watches as part of this partnership.
The Royal Oak Black Panther Limited Edition.
The watch has been launched in two variants. The standard variant will have a titanium case, a ceramic bezel, and a Black Panther figurine featured prominently in the center. At first glance, you may think that the figure is just some pre-molded affair, but you will be VERY wrong.
AP did not want to limit themselves to such blasphemy and become a laughing stock. Therefore, they decided to hand-craft the figurine out of white gold. As if that wasn’t enough, they decided to paint this thing by hand to preserve the fine details, and the whole process from start to finish takes 30 hours.
The Unique Variant.
The unique variant features a case crafted entirely out of white gold and attention to detail that is second to none. This particular timepiece was sold in an auction conducted by Kevin Hart and featured prominent celebs like Serena Williams and LeBron James. The bid started modestly, but by the end, this one-of-a-kind watch ended up being auctioned off for a nice $5.2 million!
If hearing that price made you sad, you should not worry.
Yes, you shouldn’t, as the standard variant will only cost a paltry $162K. You will need to hurry up to your nearest AP boutique, though, as only 250 of these will be made. Most of which have already been sold out, according to AP.
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